Press Release: Sevad delivers a rousing and heartfelt cry for emancipation with his latest release, ‘Freedom’: out 24 September by Mr Topple / Pauzeradio PR Services.
German-based artist Sevad is the epitome of modern, conscious Roots Reggae-derived music: crossing the boundaries between the genre and other styles. And his latest release is no exception to that ethos – as he delves deep into modern music while still delivering a searing lyrical message.
Sevad Freedom is set to be released via Sevad Music House Records on 24 September. This versatile artist has consistently produced genre-defying music that transcends styles while delivering evocative and pertinent political and social messages. His 2020 album Black Man’s Government was impossible to pin down to a genre, as it fused various ones together to create a unique sound. Since then, he has honed his craft further with tracks like Revelation Time – proving himself to be a talented and skilled individual. Now, Freedom takes Sevad’s career up a gear.
“Sevad has returned with yet another clever fusion of genres – creating a smart, modern but unsettling Trap-RnB cut while keeping distinct elements of Reggae in there, too. It’s hauntingly effective, as this formidable artist swerves between a rapid-fire singjay and soaring straight vocal. Musically inventive and lyrically potent, Freedom is a fresh, conscious cut that will resonate with many” – Mr Topple for Pauzeradio
Here, Sevad has taken musical inspiration from various genres. The piano lilts a distinctly RnB line; the rounded yet slightly distorted Drill/Trap 808 bass glissandos across its ominous melody; hi-hats rattle and run with buzz rolls (again from Drill/Trap); the use of choral vocal samples feels very Grime and his main melody using winding, dotted notation draws on Reggae.
Sevad said of the process of composing Freedom:
“I originally created the piano melody over two years ago. But when I came to write the song, I thought to myself that I wanted the message to resonate more with the youth – because they are the future. So, I decided to add UK Drill drum and bassline patterns, to add a more Hip Hop kind-of feel to the sad, slightly dark piano melody that I already had”.
But it is Freedom’s message that is core to the track’s overall feeling. Sevad has delivered a poetic sermon on the shackles that the system binds us all in. Yet the overriding narrative is still one of hope: that when we understand how the system enslaves us, we can find love and unity between us all; overcome and eventually win emancipation. As Sevad muses in Freedom: “Watch yah now, good over evil a dat we a pree now; love will always conquer de evil, beg you put down di fear now, people”
Sevad said of Freedom’s message:
“I wrote this song because I could no longer pretend that I don’t see and hear the cry of the people. It was as if I was Jonah in the belly of the Whale: trying to hide from the calling, from the words that were haunting me day and night. I realise now, that I can no longer stand in the middle. I have to choose my side”.
Freedom is a veritable song for our generation: musically it’s in touch with its target audience and is sure to propel Sevad to a whole, new army of conscious listeners.
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Sevad Freedom Press Release by Mr Topple / Pauzeradio PR Services (14th September 2021).